• I asked…they answered!

  Filed under sustainability
  Feb 7

  Recently The Guardian held a You ask, they answer session with Sony.  I asked the following question:

  

  Here is Sony’s response:

  The first link they give is to a press release on their own website, stating the results of Stuff Magazine’s consumer survey, which showed that consumers perceive Sony products to be the most reliable and trustworthy electronics brand (note that it doesn’t actually prove that they are the most reliable, just that people think they are).

  The second link is to an interview with William McDonough (one of the pioneers of cradle to cradle, along with Michael Braungart).  He explains the concepts of sustainable design really well, but, as he says “just being interested in the concept doesn’t mean much if you don’t take action”.  It seems that Sony are beginning to take steps in the right direction, with trials in Japan and recycling crushed CDs and DVDs into new products, and I hope that this will continue and expand into the future.

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  Tagged as: cradle to crade, sony
  
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